Building trust through optimised content for Bruneau
We worked with Bruneau's main agency to create web content that fits their brand identity, reflecting their commitment to quality and sustainability. For each type of content, we followed a simple strategy:
Blog articles on various topics
We created useful content in Spanish that aligned with what users were searching for, such as "How to choose office furniture that reflects your company culture". Each article addressed common questions and naturally included key terms related to Bruneau’s products and services.
Detailed buying guides
These guides were designed to help users make informed decisions. For Bruneau, we wrote detailed guides in Spanish covering popular product categories, with personalised recommendations based on the customer's needs, such as: "Supplies for coworking spaces and shared workplaces".
Category and product descriptions
We focused on clearly explaining the benefits of Bruneau’s products, including descriptions, features, and technical specifications. We used neutral, persuasive language to ensure that each description was unique and aligned with the brand’s values, always keeping the end-user in mind.
For brand pages, such as Petrus, HP, Oxford, Epson, and 3M, we blended Bruneau’s tone with the values and benefits of each supplier's brand.
Featured articles on retail
