Cervesa Espiga: local craft beer
Cervesa Espiga, based in Catalonia, is a local craft beer brand offering a wide range of brews. From IPAs and fruity sours to mixed fermentations and barrel-aged imperial stouts, each beer reflects the team's passion and dedication to their craft.
Our digital marketing agency collaborated with Cervesa Espiga to develop a comprehensive social media strategy. We focused on expanding their digital presence and connecting with their target audience.
We created photo and video content showcasing the team, new releases, and key events. Additionally, we took part in international craft beer festivals, such as the MASH Beer Festival and Beer Love Fest, to broaden their reach and strengthen their position within the craft beer community.
In the first year of our collaboration, our approach delivered impressive results. We saw a 53% increase in followers, surpassing 27K, and tripled both profile and website visits 🤘🔥
Special marketing campaigns we created
🎭 Vilanova i la Geltrú Carnival
We suggested that Cervesa Espiga take part in the Vilanova i la Geltrú Carnival, making the most of the fact that their illustrator, Irene Garzie, had won the competition to design the official event poster. Instead of releasing a limited-edition beer, we proposed “dressing up” their iconic core range Blonde Ale with the winning poster design.
This campaign helped increase the brand’s visibility and strengthen ties with the community at a strategically important event. It also supported local talent, optimised campaign costs by avoiding the need for a new recipe, and ensured the product’s continuity after the carnival ended.
🏃♀️ Supporting community initiatives
While the brand ultimately chose not to pursue this type of action during our collaboration, we proposed that Cervesa Espiga sponsor local events such as CACO — a women’s race held annually in the town where the brewery is based, with participation from the entire local population and surrounding villages.
The idea was to highlight the brand’s commitment to its community and to create experiences that elevate brand presence in a natural and non-intrusive way.
🍺 Locally sourced products
A concept originally suggested by their former head brewer and shaped by us into a campaign: a farmhouse-style beer line made with local ingredients, taking advantage of their location in a winemaking region. Collabs included wineries such as Can Pascual in Gelida and Finca Parera.
This line, along with other Cervesa Espiga styles, was also distributed through venues that value and promote local and sustainable production — such as Mam del Bo, a wine tavern by Finca Parera in Sant Llorenç d’Hortons, which also offers an outstanding food experience.
🤝 A vibrant digital community
To round off the year with a memorable campaign, we proposed a social media initiative that put the community at the heart of the creative process. The idea was to post a ranking of all the beers brewed throughout the year, inviting followers to vote for their favourite and discover which style had been the most popular.
But the campaign didn’t stop there — several of the people who took part in the vote were invited to co-create the label design for the resulting beer. The launch became a unique, emotionally resonant release with high engagement. That’s how WE MADE IT was born — a beer co-created with its community.