A well-crafted title piques curiosity and sets expectations for the content that follows. In this article, we will explore the 10 blog titles that always work, analysing the strategies behind each one and how they can be applied to different niches and themes.
Whether you are looking to increase your website traffic, improve your click-through rate, or simply find inspiration for your next article, these proven titles will help you connect with your audience.
1. Titles that start with "How to…"
When people look for solutions, they usually start by using search engines and begin their questions with "how to." For example, they might search for "how to create an editorial calendar" or "how to write great copy for Instagram." This approach is a simple way to ensure your post appears in search results when users are looking for help.
2. Titles that include "Guide to…"
Everyone loves a good guide. These posts usually offer clear and detailed instructions, which makes them popular with readers. We created a few for Bruneau, such as "Guía completa para elegir un disco duro externo". By adding "guide" to your title, you signal to readers that they can expect a thorough and informative article.
3. Titles that start with the question: "Why…?"
Questions are a great way to attract readers. For example, "Why should you start a blog for your e-commerce?" We often wonder why things are the way they are, and if your content answers those questions, it’s more likely to get clicks.
4. Titles that include "Tips for…"
Everyone loves a good tip, especially when it can help them improve their tasks. A blog title like "Tips for improving engagement on social media" makes it clear that the post offers helpful advice. If your article provides practical suggestions, be sure to highlight that in the title so your audience knows what they can gain from reading it.
5. Titles that start with: "The best…"
People are naturally attracted to lists that promise to share the best resources. If your content includes top recommendations on a topic, such as "Best Marketing Books to Read," it’s important to include "the best" in your title—just make sure it's accurate.
6. Titles that include numbers
Titles with numbers usually perform better than those without them. People naturally like lists, rankings, and statistics, so including numbers can greatly improve the effectiveness of your title. This blog article is a perfect example of that!
7. Titles with words like "tools," "apps," or "resources"
Posts that list resources are often very shareable because they provide readers with valuable solutions to improve their work. Using words like "tools," "apps," or "resources" in your title—such as "Resources and tools for bloggers"—can make your post more appealing, especially when combined with numbers.
8. Titles that ask: "What is…?"
When readers come across unfamiliar terms, they often look for explanations. If your content helps clarify a concept, including "what is" in your title can attract curious readers. For example, titles like "What is a sales funnel and how does it work?" or "What is link building: definition and techniques" do just that.
9. Titles with "ultimate," "essential," or "indispensable"
Using strong adjectives in your titles can effectively grab readers' attention and encourage them to click on your content, such as in the title "The ultimate checklist for a Community Manager’s daily routine." However, it’s important not to overuse these terms, as not every article can genuinely be called the best.
10. Titles like "Types of…" or "Examples of…"
People enjoy examples because they make learning easier. If your post includes different types or examples of a concept, be sure to mention that in your title. For example, this article could have easily been titled "Types of blog titles that always work."
To create the perfect title, remember to identify the keywords that best represent your topic, know your audience, and be clear and specific in your approach. Don’t be afraid to experiment with different options; creativity is key. Sometimes, the title you least expect can turn out to be the most impactful!